About Sean Combs:
Born November 4, 1969 in New York City, Sean Combs is much more than just a hip hop artist. Starting out as a rapper and musician, he is also a producer, actor and all-around businessman, in addition to his very successful foray as a fashion designer.
Sean John Label:
Combs launched Sean John (his first and middle name) in 1998 at Fashion Week in New York to much fanfare. Though officially just one label, there are actually four main branches under that label. They are Bad Boy Sportswear, Sean John, Sean John Accessories and Sean John Tailored. Between the four sub-labels, each market from budget-priced to high-end clothing is covered, a very smart move by the entrepreneur.
Sean Combs Commercial Success:
Because of Combs' previous success as a rapper and head of Bad Boy Records, little publicity was needed at the launch of the label. However, there was indeed a media blitz. But the Sean John label is not all glitz – it has received many awards and accolades including the prestigious "Menswear Designer of the Year" for 2004 by the Council of Fashion Designers of America (CFDA).
Other successes include a fragrance, Unforgivable which quickly became a bestseller. He also designed the infamous green basketball jerseys for the NBA's Dallas Mavericks.
You might know the hip hop artist as Puffy, Puff Daddy, P. Diddy or Diddy. Whatever he is being called, his Sean John label is synonymous with the famous rapper. It has made Combs one of the richest men in hip hop music with an estimated net worth of nearly $350 million and growing all the time.
